An experienced executive who advises Fortune 500 firms on how to grow their businesses, Ari Kellen advises companies that are addressing healthcare concerns. One example is AlphaCare, a firm in MyOr’s portfolio. AlphaCare offers diverse nutritional solutions for parents caring for newborns with various health conditions.
AlphaCare harnesses AI to match patients with the correct products. The pediatrician performs a noninvasive skin test on an infant, and AI interprets the results. It predicts the infant’s probability of developing food allergies or skin conditions like eczema.
Parents will typically select products based on their infant’s growth rate. Though most AlphaCare infant formulas share common ingredients, its premature formula contains higher concentrations of docosahexaenoic acid (DHA) and arachidonic acid (ARA). The firm’s routine formula for infants experiencing normal growth caters to their evolving health needs until they turn 3. It also sells alternative versions of its routine formula series for infants with one or more food allergies or gastrointestinal disorders.
